So after all is said and done, was Serenity profitable? Do you consider it a success?
Joss Whedon (JW): It’s a success to the studio or else we wouldn’t be doing a special edition DVD. They actually admitted as much on paper, which you know studios are loathe to do, and that was actually from the theatrical. Theatrical was a disappointment, as everyone knows, but it did go into the black. Then the DVD came and they took me aside and said “We can’t keep these things on the shelf. We want to do a special edition.” And I didn’t want to hear that because I knew it would have to be a truly special edition to make me happy. There had to be a real reason, some real goodies.
